Norah O'Donnell's debut as 'CBS Evening News' anchor met with slight ratings dip
Norah O'Donnell's debut this week as the new anchor for "CBS Evening News" anchor resulted in a slight ratings dip compared to a year earlier, a sign of the uphill battle the program faces to make inroads against network rivals ABC and NBC. "CBS Evening News" on Monday averaged 5.61 million total viewers, down from the 5.69 million delivered by previous anchor Jeff Glor on the same day last year.
The numbers were behind ABC and NBC in the 6:30 p.m. ET time slot. ABC's "World News Tonight" with David Muir averaged 7.93 million viewers, and 1.5 million in the key 25-54 demographic that advertisers covet most, while "NBC Nightly News" averaged 7.078 million viewers and 1.565 million in the main demo group.
"The CBS Evening News" has been mired in third place for more than 20 years, dating back to the latter stages of the Dan Rather era. Glor's tenure as lead anchor lasted less than two years after he took over for Scott Pelley in October 2017.
O’Donnell also serves as managing editor of the newscast. The former NBC News White House correspondent and MSNBC host also will be lead anchor for political coverage of the 2020 elections.
https://thehill.com/homenews/media/453510-norah-odonnells-debut-as-cbs-evening-news-anchor-met-with-slight-ratings-dip
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