BBC presenter's likeness used in advert after firm tricked by AI-generated voice

[sl8]

https://www.theguardian.com/technology/2024/apr/28/bbc-presenters-likeness-used-in-advert-after-firm-tricked-by-ai-generated-voice

BBC presenter’s likeness used in advert after firm tricked by AI-generated voice

Exclusive: Liz Bonnin’s face used on insect repellant ads after faked message ostensibly granted permission

Sammy Gecsoyler
Sun 28 Apr 2024 05.39 EDT

There was something strange about her voice, they thought. It was familiar but, after a while, it started to go all over the place.

Science presenter Liz Bonnin’s accent, as regular BBC viewers know, is Irish. But this voice message, ostensibly granting permission to use her likeness in an ad campaign, seemed to place her on the other side of the world.

The message, it turns out, was a fake – AI-generated to mimic Bonnin’s voice. Her management team got hold of it after they saw the presenter’s face on online ads for an insect repellant spray this week, something for which she did not sign up.

“At the very beginning it does sound like me but then I sound a bit Australian and then it’s definitely an English woman by the end. It’s all fragmented and there’s no cadence to it,” said Bonnin, best known for presenting Bang Goes the Theory and Our Changing Planet.

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[Woodwizard]

1. Just the begining

Once they get honed scammers will use it target whatever area with the same language and accent.

India scam call centers are going out of business soon.