Alaska Airlines is creating gender-neutral uniforms for flight attendants and airport staff
businessinsider.com
Alaska Airlines is creating gender-neutral uniforms for flight attendants and airport staff
Alaska has been updating its uniform guidelines since 2020 to give more freedom and flexibility to employees to express themselves.
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Alaska Airlines is creating gender-neutral uniforms for flight attendants and airport staff
Taylor Rains 20 hours ago
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Alaska is creating a new gender-neutral uniform kit for flight attendants and airport workers.
The company is also updating its grooming guidelines to allow all employees to wear makeup, earrings, and nail polish.
The move comes less than a year after Alaska came under fire for its rigid "'male' and 'female' dress and grooming standards."
Alaska Airlines
announced that it has updated its uniform and grooming guidelines for employees, giving workers the freedom to express themselves in an industry that has historically maintained rigid policies.
Starting Monday, Alaska will observe new gender-neutral uniform policies for flight attendants, lounge employees, and airport agents. In a letter to staff shared with Insider, the airline outlined the updated guidelines, which cover gender-neutral rules on footwear, makeup, jewelry, and nail polish.
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Also in the works is a new gender-neutral uniform kit, which is a first in the industry. James Thomas, Alaska's director of diversity, equity, and inclusion, told Insider that the company created this initiative to give employees more individuality and show they care. ... "We really wanted to double down on our commitment to inclusion," he said. "And not just say it in words, but also how do we show it in our actions."
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The company
came under fire in June 2021 when the American Civil Liberties Union sent a
letter to Alaska alleging the company's "rigid set of 'male' and 'female' dress and grooming standards"
violated Washington state law, which says employers cannot discriminate based on sexual orientation, gender identity, appearance, or expression.
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