The real reason that so many women have to spend so much time getting ready

[eridani]

https://www.washingtonpost.com/news/wonk/wp/2016/05/19/the-real-reason-that-so-many-women-have-to-spend-so-much-time-getting-ready/

You might dismiss all this female primping and preening as vanity or silliness. Yet a fascinating new paper from two sociologists suggests that women do have good reason to spend so much time and money on their appearance: If they don't, they risk losing a substantial amount of money

<snip>

In other words, the study suggests that grooming is important for both men and women in the workplace, but particularly for women. Changes in grooming have a substantial effect on whether women are perceived as attractive, and their salaries. In fact, as the charts below show, less attractive but more well-groomed women earned significantly more, on average, than attractive or very attractive women who weren’t considered well-groomed. (The research doesn’t say how much of these extra earnings were then blown at Bluemercury or Sephora.)

So what does this all mean? According to the researchers, the results suggest that beauty, especially for women, is more of a behavior -- "something you do," rather than "something you are." Most research and most people tend to see attractiveness as a fixed, innate trait, but the researchers say it’s more accurate to think of it as a combination of biological traits, personality characteristics and beauty practices.

[Sherman A1]

1. Interesting

and not surprising.

[BlancheSplanchnik]

2. Yes, interesting.

Saving to read later.