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AI is coming for your audiobooks. You're right to be worried.
https://wapo.st/3KF4fyk (no paywall)Something creepy this way comes — and its name is digital narration. Having invaded practically every other sphere of our lives, artificial intelligence (AI) has come for literary listeners. You can now listen to audiobooks voiced by computer-generated versions of professional narrators’ voices. You’re right to feel repulsed.
“Mary,” for instance, a voice created by the engineers at Google, is a generic female; there’s also “Archie,” who sounds British, and “Santiago,” who speaks Spanish, and 40-plus other personas who want to read to you. Apple Books uses the voices of five anonymous professional narrators in what will no doubt be a growing stable: “Madison,” “Jackson” and “Warren,” covering fiction in various genres; and “Helena” and “Mitchell,” taking on nonfiction and self-development.
I have listened to thousands of hours of audiobooks (it’s my job), so perhaps it’s not a surprise that I sense the wrongness of AI voices. Capturing and conveying the meaning and sound of a book is a special skill that requires talent and soul. I can’t imagine “Archie,” for instance, understanding, much less expressing, the depth of character of say, David Copperfield. But here we are at a strange crossroads in the audiobooks world: Major publishers are investing heavily in celebrity narrators — Meryl Streep reading Ann Patchett’s “Tom Lake,” Claire Danes reading “The Handmaid’s Tale,” a full cast of Hollywood actors (Ben Stiller, Julianne Moore, Don Cheadle and more) on “Lincoln in the Bardo,” to name a few. Will we reach a point where we must choose between Meryl Streep and a bot?
“Mary,” for instance, a voice created by the engineers at Google, is a generic female; there’s also “Archie,” who sounds British, and “Santiago,” who speaks Spanish, and 40-plus other personas who want to read to you. Apple Books uses the voices of five anonymous professional narrators in what will no doubt be a growing stable: “Madison,” “Jackson” and “Warren,” covering fiction in various genres; and “Helena” and “Mitchell,” taking on nonfiction and self-development.
I have listened to thousands of hours of audiobooks (it’s my job), so perhaps it’s not a surprise that I sense the wrongness of AI voices. Capturing and conveying the meaning and sound of a book is a special skill that requires talent and soul. I can’t imagine “Archie,” for instance, understanding, much less expressing, the depth of character of say, David Copperfield. But here we are at a strange crossroads in the audiobooks world: Major publishers are investing heavily in celebrity narrators — Meryl Streep reading Ann Patchett’s “Tom Lake,” Claire Danes reading “The Handmaid’s Tale,” a full cast of Hollywood actors (Ben Stiller, Julianne Moore, Don Cheadle and more) on “Lincoln in the Bardo,” to name a few. Will we reach a point where we must choose between Meryl Streep and a bot?
...
I can see the program being useful for how-to manuals, or nonfiction from certain small presses, or self-published authors, for books that will not draw enough listeners to financially warrant hiring a professional narrator. And although AI narration is flawed and unsettling, it can be a boon to the sight-impaired, who have to put up with far worse annoyances than Madison. Of course, the program is also ideal for the coming wave of books written by the likes of ChatGPT.
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