Oh for gods sake this is stupid.

[ismnotwasm]

""don't risk dudeness"

Hair removal company Veet has attained a trifecta of offensiveness with their new ad campaign "Don't Risk Dudeness," which manages to be sexist, homophobic and transphobic in 30 seconds flat.

The spot opens with a man lying in bed, reaching out to caress what he thinks will be his girlfriend's baby-smooth leg. Alas, she has literally transformed into a big, hairy dude overnight because she went one day (one day!) without shaving. Hate it when that happens.

Said dude, who is dressed in a pink tank top and still has a girl's voice (because men displaying any femininity is hilarious), says sheepishly, "Yeah, I know, I'm a little prickly. I shaved yesterday!" The ad then closes with the tagline, "Don't risk dudeness! Veet Wax Strips: Feel womanly around the clock."

Nothing like a little body shaming to make a gal never want to buy a Veet product again.


Marketers regularly pray on women's insecurity to sell them beauty products, but this is ridiculous. For one thing, showing two men in a bed together for laughs is a tired, homophobic joke. Even worse, equating body hair with "dudeness" (plus poking fun at a guy in a cami) is more than a little transphobic. Last time I checked, waxing doesn't make you a girl, and going natural doesn't make you a guy. In the words of India Arie, we are not our hair.

http://www.policymic.com/articles/87187/offensive-veet-ad-shows-exactly-why-shaming-women-won-t-make-them-buy-your-products

[seabeyond]

1. they can take their dudeness and shove it up their ass. as cute as "they" may think it is. nt

[ismnotwasm]

2. And their nasty-ass product too

This is the kind of thing that men complain about as well-- made to look like total morons. In this case women don't even have to be present. It's assumed they're stupid and shallow.

[mercuryblues]

3. I saw

that commercial last night and couldn't figure it out. The woman forgot to shave her beard and mustache? My 12 year old son had a hard time figuring it out. he wanted to know why the man sounded like a woman and what were they trying to sell. On the upside, seeing 2 men in bed together wasn't even a concern.

[ismnotwasm]

5. This generation

The young ones-- hopefully will hear the dying gasps of homophobia in mainstream society. I think it will always exist in fundies though.

[Warpy]

4. Just another bunch of men in an ad agency

trying to make women think their bodies are always wrong.

The only difference is that it's making men look picky and stupid.

[ismnotwasm]

6. Exactly

[marble falls]

7. More unneeded chemicals AND offensively presented. Sounds like a winning combination.

[DesertDiamond]

8. Given that even hetero guys are waxing and shaving these days, somebody whoever wrote this ad is ...

a teeeeny bit out of touch!

[JustAnotherGen]

9. I'm going to tweet them and email them

(twitter is great for shaming companies) When I get home later - I KNOW I have two and a half boxes in my bathroom cabinet.

As another person noted below - men use these products too.

Mine has two patches of hair on his back that I'm responsible for removing prior to shore season each year. Wonder what he's gonna say when they KNOW their products are popular with both women and men in France and Italy and they just offended a whole bunch of people - of many genders.

[ismnotwasm]

10. I know

I have a male friend who wanted to get rid of a bit of chest hair, he didn't use the product correctly and burned his nipple-- it is basically acid anyway.
The assumption that only women use hair removal products like this is ludicrous, but as an ad it's even worse.

[Skittles]

11. sans glasses

I read, Feel womanly around the cock

yes I did