Women's College Basketball Remains Bigger': USC Trojans Coach Gets Real on WNBA, College Hoops
USC Trojans coach Lindsay Gottlieb recently highlighted the significant impact of women’s college basketball, emphasizing that it continues to attract more attention than the WNBA. Her insights reflect the growing fan engagement and the unique opportunities college athletes have to build their brands before turning pro, especially after Caitlin Clark elevated the sport in 2024.
Clark has undeniably transformed the landscape of college basketball, leaving a lasting impact that extends far beyond the court. Her remarkable skills and electrifying playing style have captivated audiences and drawn record attendance at games. The so-called “Caitlin Clark Effect” reflects a surge in interest and viewership for women’s sports, marking a new era of visibility and appreciation.
In 2024, the NCAA Women’s Basketball Championship game, featuring Clark’s Iowa team, shattered previous viewership records. With nearly 19 million viewers, it became the most-watched college basketball game in ESPN’s history, highlighting Clark’s ability to attract fans and elevate the sport. This monumental achievement underscores her role in popularizing women’s basketball and setting a benchmark for future athletes.
Clark’s influence also reaches into the realm of endorsements and marketing. As a household name, she has opened doors for other female athletes, showcasing the potential for lucrative opportunities in name, image, and likeness (NIL) deals. Her success has inspired a new generation, demonstrating that female athletes can achieve significant recognition and financial rewards, thereby changing perceptions around women’s sports........
“If you look at someone like Caitlin Clark, the platform of women’s college basketball remains bigger, the eyes on the game remain bigger,” Gottlieb continued. “So the deals that she gets coming into the W and the financial power she has is greater because of the platform she had those last two years in college. If she had left after her sophomore year, she would have been ready, basketball wise, but she wouldn’t have brought what she brings.”
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