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Taylor Lorenz: You're Paying 23% More Because of AI
Google is rolling out AI-powered surveillance pricing, a system that uses your personal data to predict the maximum amount you’re willing to pay for everyday items. That means two people searching for the same product can see completely different prices based on income, behavior, location, desperation, and even timing.
In this video, I break down how Google’s new AI tools, Gemini, and its partnerships with major retailers are making dynamic pricing more aggressive than ever. We look at real examples from grocery shopping, Instacart price experiments, and how corporations use data to quietly squeeze more money out of consumers, all while calling it “deals” and “savings.”
Once companies know how much you’ll tolerate paying, fair prices disappear. Essentials like food, baby supplies, and household basics become tools for profit extraction. And with Google acting as the middleman, everyone pays more in the long run.
We also talk about why paying cash, shopping in person, and data privacy matter more now than ever, and how AI pricing is pushing society toward a deeply unequal and dystopian future. If you’ve ever felt like everything is getting more expensive for no clear reason, this video explains why.
In this video, I break down how Google’s new AI tools, Gemini, and its partnerships with major retailers are making dynamic pricing more aggressive than ever. We look at real examples from grocery shopping, Instacart price experiments, and how corporations use data to quietly squeeze more money out of consumers, all while calling it “deals” and “savings.”
Once companies know how much you’ll tolerate paying, fair prices disappear. Essentials like food, baby supplies, and household basics become tools for profit extraction. And with Google acting as the middleman, everyone pays more in the long run.
We also talk about why paying cash, shopping in person, and data privacy matter more now than ever, and how AI pricing is pushing society toward a deeply unequal and dystopian future. If you’ve ever felt like everything is getting more expensive for no clear reason, this video explains why.
