"Keith Olbermann: How Can MSNBC Save Itself After Trump's Win? First Step: Fire Mika and Joe"

[orleans]

sub headline: A former top anchor of the liberal cable channel has some surprising suggestions

What does MSNBC do now? After Trump accomplished the Undead thing and retook the White House? After Comcast announced plans to spin off the network (along with others) in such haste that its new company was named “SpinCo”? After Joe Scarborough and Mika Brzezinski went on their show and welcomed our new insect overlords? After its audience vanished?

Nothing.

Stay the course. The audience is exhausted and needs a break. It’ll be back — and Resistier than ever. Suffer the ratings trough. I mean, obviously you have to fire Mr. and Mrs. Scared-Bro. However: Continue their banal but largely benign political coffee klatch show without them and their insistence we all join their MSNVichy. Nobody will remember they were ever there.

Plus, the next money is coming from more fervent opposition to MAGA, not less. Wasn’t the Scarborough disaster (41% of the demo audience gone in three days) instructive enough? Did you not notice CNN going from fact-based criticism of Trump’s madness to hours of cacophonous shouting, and sinking to whatever is the next level down from irrelevance? Did the quarter of a million canceled Washington Post subscriptions not tell you something? Or the exodus from Twitter/X?

What do you think happened to all these news consumers? That they were raptured?

(more at link)

https://variety.com/2024/tv/news/keith-olbermann-msnbc-trump-1236250240/