Social media troll arrested for spraying bug killer on fruits and vegetables at Walmart

[Roy Rolling]

10. Idiot Media Consumers

Name who represents Charmin? Who says “don’t squeeze the Charmin”? What company has an “influencer” who is a gecko?

If you can answer, then you know what a successful branding campaign is about.

Social media influencers have as much lasting effect as Cabbage Patch Kids—wildly popular for one season then relegated to obscurity and collector clubs and cults.

Companies that pay “influencers” are too stupid to realize successful commercial “influencers” are created by millions in advertising by companies themselves. Companies pay to create their media star spokesmen, women, and animals.

Nowhere did anyone see Flo on a street corner with a sign saying “will represent your insurance company for food”. The influence from Flo was bought and paid for by Progressive Insurance Company, she’s not a homegrown or viral entity bringing her fame to an insurance company.

But I don’t need to tell that to anyone here on DU.