Still postcarding!

[NJCher]

11. Plus more effective

Did you know that people will read something handwritten where some 4-color glossy piece gets thrown in the trash.

Even if it’s a magazine or newspaper ad and the designer adds a handwritten element, it increases readership by 35%.

I learned this when I was an ad manager for places like McDonald’s, Chrysler, and General Mills.

I signed up for “wherever it’s needed the most.”