Miller's Bar-fume Lets You Smell Like Your Favorite Dive Bar [View all]
Source: Vice.com
I’m not entirely sure what the target market is for this new perfume, but Miller High Life has revealed that it will enter the cosmetics industry with its own scent, aptly dubbed “Bar-Fume.”
In the press release, a new product called High Life Dive Bar-Fume is said to satisfy its customers, who can now “smell like [their] favorite home-away-from-home.” I must ask, has anyone ever thought to themselves: “I wish I smelled like that run-down corner bar on Third and Market Street”?
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“It really does remind me of a dive bar,” said Marketing manager Maria Shipp. “I smelled it the other day, and it has aromas of cedarwood, leather, tobacco, and salt. It can transform your space to make it feel like you’re at your favorite dive bar.”
Naturally, I have since fallen down a rabbit hole to see if smelling like a dive bar would be among the weirdest scents on the market. It turns out, Miller’s Bar-Fume is nowhere near the worst smell out there. Apparently, there are colognes that smell like lobster, which may have a niche market up in New England (then again, everyone smells like shellfish naturally there), but that same brand also has, arguably, the worst scent of all: a funeral home. Seriously.
More at: https://www.vice.com/en/article/millers-bar-fume-lets-you-smell-like-your-favorite-dive-bar/
The offer is only good until December 6 at a cost of $60.00/bottle at the Miller High Life website, so get yours while you still can!
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