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Pepper spray university says sorry for search manipulation [View all]
Source: BBC
Pepper spray university says sorry for search manipulation
By Kevin Rawlinson
BBC News
21 April 2016 Technology
The chancellor of a university has apologised over the hiring of a PR firm that promised to bury online search results about the pepper spraying of peaceful protesters.
Linda Katehi admitted that UC Davis, California, brought in a company "specialising in what is known as search engine optimisation".
But she denied that the institution had sought to "rewrite history".
Ms Katehi has faced calls to resign over the 2011 incident and its fallout.
Earlier this month, the Sacramento Bee newspaper reported that UC Davis hired the PR firm Nevins and Associates on a six-month contract at $15,000 (£10,400) per month.
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By Kevin Rawlinson
BBC News
21 April 2016 Technology
The chancellor of a university has apologised over the hiring of a PR firm that promised to bury online search results about the pepper spraying of peaceful protesters.
Linda Katehi admitted that UC Davis, California, brought in a company "specialising in what is known as search engine optimisation".
But she denied that the institution had sought to "rewrite history".
Ms Katehi has faced calls to resign over the 2011 incident and its fallout.
Earlier this month, the Sacramento Bee newspaper reported that UC Davis hired the PR firm Nevins and Associates on a six-month contract at $15,000 (£10,400) per month.
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Read more: http://www.bbc.com/news/technology-36102959
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