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Surprise! Anti-BDS gift box coming straight to your front door [View all]
http://www.jpost.com/Israel-News/Surprise-Anti-BDS-gift-box-coming-to-your-front-door-455180Omri Akunis is tired of hearing about the Boycott, Divestment and Sanctions campaigns against Israel, and the start-up he leads aims to counteract the movement. “In recent years we witness ostracism by movements and countries which result in boycotting products manufactured in Israel,” Akunis said.
His solution? A gift box of Israeli products to be delivered right to your door.
Akunis co-founded the company iBox, which offers a blue-andwhite, made-in-Israel surprise box to its customers.
The company will target subscribers in North America, and each month send them a box of Israeli products that touch on five senses: hearing, feeling, smelling, tasting and seeing. In a promotional video a box is shown that includes in it Israeli products such as a bottle of wine and a photo calendar.
The company has launched a crowdfunding campaign on Kickstarter, and is hoping to raise $60,000 to kick off their first round of boxes.
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