AT&T pulls 'Friends' from Netflix for its streaming service [View all]
Source: Associated Press
AT&T pulls ‘Friends’ from Netflix for its streaming service
By TALI ARBEL
July 9, 2019
NEW YORK (AP) — AT&T is pulling “Friends” from Netflix to beef up its own upcoming streaming service. With new services launching, popular shows are splintering onto several different platforms.
The wireless company, which owns the WarnerMedia entertainment business, also said Tuesday that its service will be called HBO Max. It will launch in spring of 2020. As the name suggests, it will contain HBO content, other video from the Warner Bros. studio — like “Friends” — and new series and movies that are exclusive to the service. AT&T has not announced a price.
As more companies — Comcast, Apple, Disney — unveil their own streaming services, they’re trying to make them more appealing with exclusive shows and deep libraries. Entertainment companies are pulling some of their stuff from Netflix to stock their own services. It’s not clear, of course, how successful those services will be, and they are losing out on licensing revenue by pulling their content. It could also create a confusing and expensive situation for consumers, who have to decide which of all these existing and new video services is worth the cost.
AT&T’s decision follows Comcast’s NBCUniversal saying last month it would keep “The Office,” Netflix’s most popular show, for itself starting in 2021. Its service debuts in 2020. Disney’s upcoming service will be the exclusive streaming home for its big movies.
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