You're Not Imagining It; Shrinkflation Is Real

[Alliepoo]

8. It even trickles down to local businesses (or so they say)

At our “locally owned” Dairy Queen as the recorded greeting says, a box of 6 Dilly bars used to be $6.99 before Covid. When the Covid supply chain issues began they raised the price to $9.00 citing the supply issues. So-a pretty big jump but at the time I suppose it wasn’t questioned all that much. I stopped at the DQ drive thru a couple of days ago for Dilly bars and a small milkshake for my grandson who is sick and the total was $17.65. Thinking a mistake was made I asked at the window and the girl told me the price of Dilly bars is now $13.65. I asked if there were more bars in the box and she said there are still 6 bars. I was gobsmacked. She said their supplier raised prices so they had to raise prices. I think that’s a pretty hefty price hike and Dilly bars have doubled in price over these last 4 years. I know I won’t be buying Dilly bars any more.