Underwear company tells women how to be beautiful on the inside (HINT: it involves dying)

[Iris]

3. Sure.

It shows this couple who are expecting a child. At one point, they are in the doctor's office and he is telling them they need to make a decision soon. It goes on to show the woman spending a night agonizing over the right thing to do. They show a crib that needs to be assembled. Ultimately, she decides to put the crib together. The decision was whether or not to get chemo to cure the cancer that may or may not kill her and that could harm or cause the death of the unborn child.

It just seems a little heavy-duty for an underwear ad.