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Gun Control Reform Activism

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billh58

(6,642 posts)
Wed May 30, 2018, 04:41 PM May 2018

Dick's soaring sales prove it can succeed without assault rifles [View all]

Back in February, Dick's Sporting Goods made a bold decision to stop selling assault style rifles and high capacity magazines, and to raise the minimum age to purchase a gun to 21.

Executives there braced for pain. Instead they got good news.

Dick's Sporting Goods (DKS) stock price surged by as much as 27% after it reported stronger than expected quarterly sales and profit Wednesday. It's the first measure of their decision to pull away from some guns.

"There's been a number of people who have started shopping us, or said they're going to shop us more, because of the policy," said Chief Executive Officer Ed Stack on an earnings call with analysts Wednesday. "There's definitely been some benefit of people who joined us, so to speak, because of the policy."

http://money.cnn.com/2018/05/30/news/companies/dicks-sporting-goods-earnings/index.html


Civic responsibility vs. right-wing gun humperism.
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