America has more guns in fewer hands than ever before

[billh58]

2. Digging deeper into the decline in gun ownership...

The demographics and politics of gun-owning households

But regional differences emerge when race is factored into the analysis. White southerners are significantly more likely to have a gun at home (47%) than whites in other regions. But because blacks disproportionately live in the South and are only half as likely to have a gun at home as whites, the overall rate for the southern region falls to 38%.

Other longstanding beliefs about the makeup of America’s gun-owning households are confirmed by these data. For example, rural residents and older adults are disproportionately more likely than other Americans to have a gun at home.

Americans with a gun at home also differ politically from other adults. Republicans are twice as likely as Democrats to be members of a gun-owning household. Political independents also are more likely than Democrats to have a firearm in their homes.

As a group, Americans who have a gun at home see themselves differently than do other adults. According to the survey, adults in gun-owning households are more likely to think of themselves as an “outdoor person” (68% vs. 51%) or “a typical American” (72% vs. 62%), and to say “honor and duty are my core values” (59% vs. 48%).

The right-wing gun lobby has been very successful at recruiting their political and ideological base: Tea Party, Bars & Stars, "patriot" gun nuts with a cause.