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APNewsBreak: California launches anti-illegal pot campaign [View all]
Source: Associated Press
APNewsBreak: California launches anti-illegal pot campaign
By MICHAEL R. BLOOD
June 21, 2019
LOS ANGELES (AP) — Marijuana shoppers are going to be getting a message from California regulators: Go legal.
Aiming to slow illegal pot sales that are undercutting the nation’s largest licensed market, California is kicking off a public information campaign — Get #weedwise — that encourages consumers to verify that their purchases are tested and legal.
Ads will be hitting social media sites and billboards promoting a state website where shoppers can quickly check if a shop is licensed — CApotcheck.com.
The advertising campaign makes a simple argument: You don’t know what you’re getting if you buy illegal products.
-snip-
By MICHAEL R. BLOOD
June 21, 2019
LOS ANGELES (AP) — Marijuana shoppers are going to be getting a message from California regulators: Go legal.
Aiming to slow illegal pot sales that are undercutting the nation’s largest licensed market, California is kicking off a public information campaign — Get #weedwise — that encourages consumers to verify that their purchases are tested and legal.
Ads will be hitting social media sites and billboards promoting a state website where shoppers can quickly check if a shop is licensed — CApotcheck.com.
The advertising campaign makes a simple argument: You don’t know what you’re getting if you buy illegal products.
-snip-
Read more: https://apnews.com/787252fd6a694b47bc743c8e1a5b8434
This undated artist rendering provided by the Bureau of Cannabis Control shows a proposed billboard urging consumers to purchase cannabis from only licensed retailers. Aiming to slow illegal pot sales that are undercutting the licensed market, California is kicking off a public information campaign, Get #weedwise, encouraging consumers to verify that the product they are about to buy is tested and legal. (Bureau of Cannabis Control, via AP)
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