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Public diplomacy of Israel
https://en.wikipedia.org/wiki/Public_diplomacy_of_Israel#Terms_and_types
Hasbara was formally introduced to the Zionist vocabulary by Nahum Sokolow. Hasbara (Hebrew: הַסְבָּרָה ) has no direct English translation, but roughly means "explaining". It is a communicative strategy that "seeks to explain actions, whether or not they are justified". As it focuses on providing explanations about one's actions, hasbara has been called a "reactive and event-driven approach".
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Sources for disseminating information
Various branches of the Israeli government as well as pro-Israeli civil society organizations engage in public diplomacy efforts:
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Shaping foreign public opinion
Israeli officials have emphasized the importance of molding American public opinion to influence U.S. foreign policy favourably toward Israel. For example, Prime Minister Benjamin Netanyahu has said, "In the last 30 years, I appeared innumerable times in the American media and met thousands of American leaders. I developed a certain ability to influence public opinion." Netanyahu made this statement in the context of the Israeli government's decade-long effort to pressure for military action against Iran. He added that this "is the most important thing: the ability to sway public opinion in the United States against the regime in Iran."
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https://en.wikipedia.org/wiki/Public_diplomacy_of_Israel#Terms_and_types
Hasbara was formally introduced to the Zionist vocabulary by Nahum Sokolow. Hasbara (Hebrew: הַסְבָּרָה ) has no direct English translation, but roughly means "explaining". It is a communicative strategy that "seeks to explain actions, whether or not they are justified". As it focuses on providing explanations about one's actions, hasbara has been called a "reactive and event-driven approach".
snip
Sources for disseminating information
Various branches of the Israeli government as well as pro-Israeli civil society organizations engage in public diplomacy efforts:
IDF Spokesperson's Unit: The spokesperson's unit of the Israeli Defense Forces (IDF) plays a central role in the Israeli government's public diplomacy. The IDF's English-language Facebook page is one of the most-followed army social media worldwide. The unit has become Israel's largest spokesperson unit, with more than 400 officers, civilians and soldiers. There is also a reserve unit of almost 1,200 soldiers and officers. As of 2017, the unit has 15 staff members that are responsible only for the IDF's social media platforms to reach audiences abroad. As of 2015, the IDF is active on 30 different social media platforms.
Spokesperson's Unit of COGAT: The Coordination of Government Activities in the Territories (COGAT), the IDF unit responsible for coordination and liaison with the Palestinian Authority,[16] has a spokesperson's unit of its own as well as its own social media channels in English and Arabic.
Prime Minister's Office (PMO): Within the Israel Prime Minister's Office, the Government Press Office (GPO), the Public Diplomacy Directorate and the National Information Directorate are involved in public diplomacy efforts. The National Information Directorate is in charge of coordinating "the public diplomacy activities of various governmental bodies in foreign and security affairs, and on socioeconomic issues" (Israel PMO s.a.[further explanation needed]). The Public Diplomacy Directorate is responsible for communicating the Prime Minister's and the government's policies and decisions. The directorate is headed by the Prime Minister's Media Advisor.
Ministry of Foreign Affairs (MFA): The Israeli Ministry of Foreign Affairs also has a Public Diplomacy Directorate. "The directorate consists of the Media and Public Affairs Division, the Division for Cultural Affairs and Scientific Cooperation and the Bureau for Religious Affairs and Relations with the Jewish Diaspora. The Media and Public Affairs Division comprises one department in charge of 'branding', a department in charge of collecting information, producing visual media content such as videos and drafting policy papers for briefing Israeli missions all around the world, as well as the spokesperson's bureau, which is in charge of the relationship with the press. Furthermore, the division also has an academic department and a small department dealing with issues of civil society affairs, especially the battle against BDS. Finally, the ministry has also a Digital Diplomacy Department, which is in charge of all digital channels of the ministry".
Pro-Israeli civil society organizations: Various civil society organizations and initiatives from Israel and abroad support the Israeli public diplomacy efforts. Prominent examples are StandWithUs, the American Israel Public Affairs Committee (AIPAC), the Washington Institute for Near East Policy (WINEP), the Anti-Defamation League (ADL), Christians United for Israel (CUFI), the Israel on Campus Coalition, the AMCHA Initiative and "The David Project".
Masbirim Israel: In 2010, the Israeli Ministry of Information and Diaspora Affairs launched the PR campaign "Masbirim Israel". The campaign intended to encourage Israeli citizens to contribute to improving Israel's image by talking with their international contacts about the country.
Spokesperson's Unit of COGAT: The Coordination of Government Activities in the Territories (COGAT), the IDF unit responsible for coordination and liaison with the Palestinian Authority,[16] has a spokesperson's unit of its own as well as its own social media channels in English and Arabic.
Prime Minister's Office (PMO): Within the Israel Prime Minister's Office, the Government Press Office (GPO), the Public Diplomacy Directorate and the National Information Directorate are involved in public diplomacy efforts. The National Information Directorate is in charge of coordinating "the public diplomacy activities of various governmental bodies in foreign and security affairs, and on socioeconomic issues" (Israel PMO s.a.[further explanation needed]). The Public Diplomacy Directorate is responsible for communicating the Prime Minister's and the government's policies and decisions. The directorate is headed by the Prime Minister's Media Advisor.
Ministry of Foreign Affairs (MFA): The Israeli Ministry of Foreign Affairs also has a Public Diplomacy Directorate. "The directorate consists of the Media and Public Affairs Division, the Division for Cultural Affairs and Scientific Cooperation and the Bureau for Religious Affairs and Relations with the Jewish Diaspora. The Media and Public Affairs Division comprises one department in charge of 'branding', a department in charge of collecting information, producing visual media content such as videos and drafting policy papers for briefing Israeli missions all around the world, as well as the spokesperson's bureau, which is in charge of the relationship with the press. Furthermore, the division also has an academic department and a small department dealing with issues of civil society affairs, especially the battle against BDS. Finally, the ministry has also a Digital Diplomacy Department, which is in charge of all digital channels of the ministry".
Pro-Israeli civil society organizations: Various civil society organizations and initiatives from Israel and abroad support the Israeli public diplomacy efforts. Prominent examples are StandWithUs, the American Israel Public Affairs Committee (AIPAC), the Washington Institute for Near East Policy (WINEP), the Anti-Defamation League (ADL), Christians United for Israel (CUFI), the Israel on Campus Coalition, the AMCHA Initiative and "The David Project".
Masbirim Israel: In 2010, the Israeli Ministry of Information and Diaspora Affairs launched the PR campaign "Masbirim Israel". The campaign intended to encourage Israeli citizens to contribute to improving Israel's image by talking with their international contacts about the country.
snip
Shaping foreign public opinion
Israeli officials have emphasized the importance of molding American public opinion to influence U.S. foreign policy favourably toward Israel. For example, Prime Minister Benjamin Netanyahu has said, "In the last 30 years, I appeared innumerable times in the American media and met thousands of American leaders. I developed a certain ability to influence public opinion." Netanyahu made this statement in the context of the Israeli government's decade-long effort to pressure for military action against Iran. He added that this "is the most important thing: the ability to sway public opinion in the United States against the regime in Iran."
snip
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