Thought For A Sec This Forbes Article Was Actually About Greenwashing. Nope, It's About Branding.

[hunter]

1. Some products, by their very nature, can never be "green."

Abundant supplies of natural gas, for example, are probably going to destroy whatever remains of earth's natural environment as we've known it. Natural gas is not "green."

Automobile culture is never going to be "green."

Neither are the factory farm meat and dairy industries.

Biofuels are not "green." Aside from burning fossil fuels, agriculture is the most environmentally destructive activity humans engage in.

Destroying fragile desert environments for solar "farms" is not "green."

Etc..

We all need food, clean water, and comfortable shelter but with 8 billion humans sharing the planet we've got to provide for these needs with the smallest environmental impacts possible.

Consumerism itself isn't "green."