To BE or To Be Looked At? Women: You are capable of much more than being looked at.

[PeaceNikki]

Cross-post from Good Reads.

Have you thought about this statement? Do you understand the gravity of it? This was the first of the four messages Lindsay and I carefully chose for our billboard campaign that went up in June and continues today, and it will show up on the Pennsylvania Turnpike next week! This phrase gave me goosebumps when I let it sink in. Women are always being looked at. And when we aren’t being looked at, we are too often envisioning ourselves being looked at, as if an outsider’s perspective has become our own. In fact, our work makes one thing very clear: Part of growing up female today means learning to view oneself from another’s gaze.

Ever heard this quote? Men act and women appear. Men look at women. Women watch themselves being looked at. This determines not only most relations between men and women but also the relation of women to themselves. The surveyor of woman in herself is male: the surveyed female. Thus she turns herself into an object—and most particularly an object of vision: a sight. (John Berger, Ways of Seeing, 1977).

This insightful man was referring to the idea of “objectification,” which we’ve all heard once or twice. But when we think of the term, we probably think of sexualized female bodies, or sexualized parts of female bodies…which isn’t the whole idea here. When we understand the whole of objectification, we can better grasp the role it plays in our daily lives and the ways it may keep us from fulfilling all we want to do with our days. When we travel around giving our one-hour Beauty Redefined visual presentation, we explain to our audiences that objectification takes on many roles:

Say you’re walking down the sidewalk on a beautiful day. Someone who has internalized an outsider’s perspective of herself will often spend more time adjusting her clothing or hair, wondering what other people are thinking of her, judging the shape of her shadow or reflection in a window, etc. She will picture herself walking – she literally turns herself into an object of vision – instead of enjoying the sunny weather, looking around, thinking about anything else, etc. If you find yourself thinking and acting like this, you aren’t alone. In fact, you are just one of millions of females growing up in a world that teaches us to survey ourselves every waking moment. Profit-driven media tells us how we can “Look Hotter From Behind!” in fitness magazines, “Look Wow Now!” on makeover shows every hour of every day, “Look 10 Years Younger!” using every anti-aging procedure and product under the sun. Notice the emphasis on looking … Do you find you survey yourself as you move through life? That you ever turn yourself into an object of vision: a sight?

Much more at link: http://www.beautyredefined.net/to-be-or-to-be-looked-at/